June 2012

DFB Consulting
Striving for excellence

How to host a “Summer Fairytale” while leaving a long-lasting legacy? How to provide the most modern sporting arenas and organise financially successful tournaments? How to implement tailor-made football development programmes? We managed to find the answers to all these questions, and now we are offering to share our experiences with associations and organising committees through DFB Consulting & Sales Services.

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UEFA EURO 2012 Final
DFB Consulting @ Seminar German Ministry of the Interior in Rio de Janeiro
International Football Arena in New Delhi
Soccerex Global Convention in Rio de Janeiro
Training of Airport Volunteers
On behalf of the German International Cooperation (GIZ) and its project “Advisory services and managerial capacity development for Euro 2012”, DFB Consulting trained the airport volunteers in the four Ukrainian Host Cities.
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Ulrich Wolter
"Sustainable stadiums are essential"
The Managing Director of DFB Consulting discusses the key factors behind Germany's remarkable stadium development programme and recommends concrete measures to avoid so-called white elephants.
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FIFA Women's World Cup 2011
DFB Consulting at SportAccord Convention
DFB Consulting has been invited to speak about how the DFB planned and delivered the tremendously successful FIFA Women’s World Cup 2011 at the SportAccord Convention, that took place from 20 to 25 May 2012 in Québec.
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MoU with Libyan Football Federation signed
The German Football Association and the Libyan Football Federation (LFF) will join forces to promote football in the North African country. A corresponding memorandum of understanding was signed in Frankfurt by DFB President Wolfgang Niersbach and his LFF counterpart Muftah Kuweidir.
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Franz Beckenbauer:
"Brazil will be great hosts"

What do you expect from the 2014 FIFA World Cup in Brazil?
I expect a colourful and joyful World Cup. We all know Brazilians are cheerful people, and especially when it comes to football. The organisation of the event will be a success. I know they have been facing a few delays, though it's somehow normal to face delays in the run-up to such a big sporting event. In the past we have seen cases of host countries which, in spite of delays during the organisation process, have delivered fantastic events. Brazil won't be any different. I'm sure they’ll be great hosts.

What will be the distinctive feature of the event?
I expect something similar to our 2006 "Summer Fairytale". A colourful and easy-going event. In other words: a big celebration of football. Even though Germany is rather well-known for its organisation, 2006 contributed to shift the international perception of our country from humourless to open and easy-going. I'm sure Brazilians will stage a fantastic party too.

Who will be MVP?
Well, it's difficult to say two years in advance. Nevertheless, I don't expect a newcomer becoming the World Cup star in 2014. Throughout the past years, Messi, Ronaldo, Xavi and Iniesta have constantly displayed great performances. I believe one of them will be the star in 2014.

DFB-Wirtschaftsdienste GmbH Consulting & Sales Services


Otto-Fleck-Schneise 6
60528 Frankfurt am Main

Managing Directors:
Denni Strich

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